In these days new rumours related to the latest movie about James Bond are emerging. Although, this film is expected to be released on 26th October 2015, many newspapers and televisions are already talking about it a lot. This new chapter of the notorious saga is called Spectre and in some ways represents a back to the origins. In fact, the latest Bond themed film about the occult organization called Spectre was released in the distant 1963. After that year, some copyright issues between the author Ian Fleming and MGM impeded to implement Spectre in new Bond films. Luckily, after 2013 MGM was able to solve these disruptions with excellent results.
Recently, its director Sam Mendes released some interesting statements about his latest work. He mainly wanted to highlight his large use of real live action sequences and practical effects in place of CGI. In fact, he said “The philosophy of the Bond franchise, and mine in particular as a film-maker, is to do things for real; The tradition of Bond is always real stunts, real action, real explosions”(1). Furthermore, he strongly criticized the excessive use of Digital effects and Computer generated sequences from other directors.
This movie is attracting the attention of journalists for different reasons. It’s well known that Daniel Craig will finish playing the role of Mr Bond. Consequently, many bizarre rumours about the next Bond are appearing on the media. For example, some Hollywood experts talked about a black or a female 007. Obviously, these assumptions haven’t been confirmed by credited sources or by leading figures from the MGM. Pierce Brosnan, the famous Irish actor who played Bond almost twenty years ago, declared about these speculations “Bond will remain as a white male because that is what creator Ian Fleming intended; Anything is possible for sure, but I think he’ll be male and he’ll be white”(2). Mr. Brosnan also showed his opinion about a possible female version of 007. He declared about this other issue “A female James Bond, no, I think it has to be male; James Bond is a guy, he’s all male; His name is James, his name is James Bond”(3).
Other speculations have alluded to another risky and unpredictable choice: the former soccer star David Beckham will be casted as the new Bond. Lately, Mr. Beckham appeared in small cameo roles in some movies such as Knights of the Round Table and The Man from U.N.C.L.E. A journalist from the Daily Telegraph questioned him about this recent issue. He officially said “It’s nice to be linked; Acting isn’t something I’m looking to go in to, but it’s a lot of fun”(4).
The marketing campaign to promote Spectre is huge and includes various promotional strategies. For example, the singer Sam Smith has just released the soundtrack of this film. The main theme of this new 007 chapter is the song called “Writing’s On The Wall”. Mr. Smith released some interesting confessions regarding his first contact with the Bond producers. In fact, he said “I got called into the office with (producer) Barbara Broccoli and (director) Sam Mendes and they gave me the script, I read the script … they said Have a go at the song; It’s the quickest I’ve ever written a song – it took 20 minutes – and they loved it; I love the song so much”(5). The release of this song has been accompanied by the publication of a Teaser trailer on YouTube and other video sharing platforms. This video is quite short but at the same time endearing and fascinating. It includes the first 15 seconds of this music track and some images alluding to the emblem of Spectre.
There are very big expectations about the box office results of 007 Spectre. It seems that this film may be one of the biggest hits in this year. Many box office experts are already studying the possible grosses in United States and in overseas markets. We must also consider that Spectre has a very big production and marketing budget. Consequently, it needs to achieve “very big numbers” to be profitable. According to Variety Magazine the budget of Spectre “sits in the mid $300Ms, but MGM was very keen to drag it back to $250 million”(6). Furthermore, we need to consider that the box office earnings are split 50% between the theatres and the film studio. Therefore, Spectre needs to earn at least $600Ms only to recover the production costs. According to The International Business Time this film can reach a worldwide gross of “$820-850m”(7). This result is better than previous Bond films but worse than the last chapter of the saga called Skyfall, which was the only one to pass the $1bn mark. The main problem which could turn away the audiences is this: Spectre is too focused on the nostalgic atmospheres of the first Bond movies of the 60s. Many teenagers and young adults of today may not be interested or captivated by this “Nostalgia effect”.