Taylor Swift just might be every person’s favorite person. Regardless of whether you like her music or not, her dorky, cute, and relatable nature is charming! And leave it to Apple to make the very best of a great situation, and milk it for all its worth.
Monday morning witnessed the release of the second Apple Music Ad this month starring Taylor Swift. The ad, titled “Getting Ready to Go Out”, featured Swift scrolling through her phone on the Apple Music app and picking a Jimmy Eat World’s “The Middle” song to listen to as she gets ready. Then, Swift goes crazy, adorably lip singing along to the tune. The 1-minute ad finishes off with the line “Every Song for Every Moment”. And within 2 hours, the ad hit 2 million views on Facebook, 28,000 likes on Twitter, and 725,000 likes on Instagram.
The first ad Swift starred in came out on April 1, and featured her running goofily on a treadmill to Drake’s “Jumpman”. Suffice to say that Drake’s song became a hit within hours, followed with an increase of 431% in sales. Jimmy Eats World should be on teeter tots waiting for their pretty fat paycheck anytime soon, we figure.
Swift is one of the most iconic artists of this age which makes her invaluable for Apple Music. She has set records and gained several awards for her work, and has one huge following on social media. Her Instagram account has about 74,000 million followers and her Facebook account has just under 75,000 million. Good job hitching a ride on her bandwagon, Apple!
Still, Apple Music has a long way to go to the top, with only 11 million subscribers. Yes. Only. Since their lead competitor Spotify has about 30 million. Also, not to forget other smaller competitors, like Jay-Z’s Tidal. However, Apple Music does have an edge over the competition as the app comes by default on all Apple devices, like iPhone, iPad, Mac, and even Apple TV. They also opted for being not ad supported, something which stars like Swift and Adele have been openly supportive of. Spotify, on the other hand, has the ad supported version, which means subscribers can listen to track for free as long as they also listen to the ads. Swift has gone against this system, saying that free services stop artists from being paid fairly and limit their royalties.
Another feature Apple Music has been focusing on is exclusivity. For instance, Drake just announced that his album Views From the 6 will be available only on Apple Music for the first 7 days after its release; after that, the album will be available on other services.
So far Apple’s had quite the good marketing campaign… with Swift playing anything but a small part!