HOME / ENTERTAINMENT / STOCKHOLM
The Weeknd Says He Tried Killing Off His Stage Name — And Hated It
Abel Tesfaye told a Stockholm crowd he's abandoning plans to retire The Weeknd moniker after "testing" life without it, reversing a retirement he'd been teasing since early 2025.

The Weeknd is not, in fact, retiring. Abel Tesfaye told fans during a stop on his After Hours Til Dawn Tour in Stockholm, Sweden that he has scrapped plans to shelve his longtime stage name after briefly living without it.
"I tested retirement a little bit, and I don't like the way it feels," Tesfaye told the crowd, according to NME. "I'll never disappear."
The reversal caps more than a year and a half of speculation. Tesfaye first floated retiring The Weeknd persona in a January 2025 Variety interview, saying he was considering "closing this chapter" of his career because he no longer had the desire for the headspace the persona required. That framing shaped the rollout of his 2025 album "Hurry Up Tomorrow," which many fans and critics read at the time as a farewell to the character he'd built since 2010, when he first began releasing music anonymously under the moniker.
A Name Too Big to Kill
Instead, Tesfaye now says stepping away only confirmed how central The Weeknd identity is to his work. The comments, made during an Aug. 8 tour stop, were still circulating widely among fans and outlets Tuesday as one of the more notable walk-backs in recent pop-star mythology, according to Noise11.
"I'LL NEVER DISAPPEAR"
The about-face echoes a pattern familiar to longtime fans: Tesfaye has hinted at reinvention or retirement of the persona before, only to lean back into it once a new album cycle began. What's different this time, according to outlets covering the Stockholm show, is the directness of his language — not just teasing a new direction, but explicitly disavowing the retirement plan he himself had floated to a major entertainment outlet less than two years ago.
The reversal also arrives at a moment when Tesfaye is deep into a global stadium run. The After Hours Til Dawn Tour has taken him across Europe through the summer, with the Stockholm date serving as one of its higher-profile stops. He gave no indication of when — or whether — he'll revisit retirement talk again.
For now, at least, The Weeknd persona he once called exhausting appears here to stay, with the tour continuing and no farewell era in sight.
Tesfaye built The Weeknd from an anonymous SoundCloud project into one of the best-selling artists of his generation, releasing a string of albums — from "Beauty Behind the Madness" to "After Hours" to this year's "Hurry Up Tomorrow" — that turned the moniker into a globally recognized brand distinct from Tesfaye's own public identity. That distinction is part of why the retirement talk resonated so strongly with fans in the first place: unlike most pop stars, Tesfaye has always treated The Weeknd as something closer to a character than a stage name, one he could, in theory, write an ending for.
Clips of the Stockholm comments spread quickly across fan accounts and entertainment outlets Tuesday, with many longtime followers framing the reversal as reassurance rather than surprise — a sign, they argued, that the "Hurry Up Tomorrow" era was always more of a stylistic reinvention than an actual goodbye. Tesfaye has not announced new music tied to the comments, and representatives for the singer have not issued a separate statement beyond what he said onstage.